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authenticity

REALFAKE “…people don’t believe there is a difference between real and fake anymore. Bernard Arnault’s marketing plan had worked: consumers don’t buy luxury branded items for what they are. But for what they represent. And good fakes – the kind that can pass for real – now represent socially the same thing as real.” Dana Thomas, “Deluxe,” Penguin Press, New York 2007 (Pg.