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EMPATHETIC RESEARCH

A product or service journey starts with a deep understanding of the people embarking on it. Who are those involved? What are the tangible as well as invisible forces that drive their social/cultural norms? What are their motivations and aspirations? How can their desires be met? It is through ethnographic studies – by focusing our research on the humans behind the project – that we can begin our work with empathy.

Related Services
• Client/Customer ethnography
• User case study and scenario workshop

CONCEPTUAL IDEATION

Every success was at one point in time just a simple idea. Our methodology embraces the power and potential of ideas by fostering an environment that encourages possibilities. Why must we say “this or that” when we can instead say “this and that”? Think laterally – what we are looking for might only be a switch of a perspective away.

Related Services
• Reframing workshop
• Rapid ideation
• Concept design

INTERACTION & EXPERIENCE DESIGN

The collision between our physical and digital worlds has rapidly accelerated life in contemporary society. As our norms and behaviors evolve under this acceleration, our expectations for how we should feel as we interact with technology are also changing. Designing for satisfaction, profitability, and longevity thus demands that we approach from the perspectives of us – humans living in contemporary, technologically saturated society.

Related Service
• UI/UX design

STRATEGIC THINKING & PLANNING

Business challenges in today’s technologically-driven society require new, creative ways of thinking that break from convention wisdom. Rethinking corporate strategies can embrace possibilities and encourage disruptive innovation.

Related Services
• Brand consulting
• Marketing strategies
• Systemic and infrastructural redesign

ITERATIVE PROTOTYPING

We develop models to test ideas once we have formulated succinct directions, but we believe that it is almost just as imperative that we prototype iteratively throughout the design process so that we throw out our implicit assumptions about the world and push the boundaries of what’s possible.

Related Service
• Prototype design and construction

FORMATIVE EVALUATION & ANALYTICS

Catching key design issues and missed opportunities in early prototypes is instrumental in shortening development time and avoiding costly redos. Our expertise in user experience design can help evaluate the feedback we receive and spot these issues long before a product reaches customers.

Related Services
• UX testing
• Qualitative data analyses
• Data visualization

RESPONSIVE ENVIRONMENTS & OBJECTS

We design and engineer environments and objects that sense and respond to external conditions and user stimuli. We mediate the interaction between users and products, services, or spaces – creating feedback loops that increase the user engagement. These extra-informative situations guide customer behaviors as well as future decision-making for your business.

Related Services
• Interactive interventions
• Sensor-based actuation and response
• Mobile responsive applications
• Immersive/Augmented spaces and environments